Gibbs Farm

A farmer-focused, gut-healthy kraut brand.

Before Danielle Gibbs purchased Sage Mountain Natural Foods, she was a full-time farmer in Leavenworth, WA, and regional sales of her clean, flavor-packed raw sauerkraut were booming. She wanted a brand that looked organic, and felt true to the farm where she built soil, brined cabbage, and, alongside her husband, raised three young children.

Bantam created an industry-appropriate, deeply personal brand that utilized Danielle's own silhouette on a (fictional) vintage tractor—her eye on the farm, and her three little birds.

Scope of Work

Creative + Art Direction
Logo + Brand Identity
Product Label Design
Prepress + Print Supervision

Collaborators

Dzhan Wiley, Photographer
Charley Voorhis, Photographer

Bantam developed a sauerkraut label that maintained a consistent look across different flavors and varieties. Durable, affordable labels were sourced to withstand food, oil, water, and refrigeration, ensuring a seamless transition for a small-scale operation labeling by hand.