Cascade Medical

A double-duty brand the looks like modern healthcare, and lives in faux Bavaria.

Located in the Bavarian theme town of Leavenworth, WA, Cascade Medical was nearing completion of a new, modern, and aesthetically-pleasing facility. They knew they needed a brand redesign to accompany this highly consequential stage in their organizational development.

Marketing Strategist Kirk Esmond was overseeing multiple initiatives related to the expansion, and approached Bantam to join the team. With a venerable-yet-outdoorsy take on a traditional medical cross, Bantam hit a delicate style target that looked credible, and still felt right at home in faux Bavaria.

Scope of Work

Creative + Art Direction
Logo + Brand Identity
Exterior Sign Design
Ambulance Design

Collaborators

Kirk Esmond, Marketing Strategist
Gibbs Graphics, Sign Fabrication
Graybeal Signs, Vehicle Vinyl

Bantam then effectively incorporated the brand into hand-crafted signage designed to strict local standards intended to maintain the integrity of Leavenworth's Bavarian theme, as well as ambulance vehicle graphics.