Lynn Chadd Natural Health

A comprehensive rebrand for an integrated approach to healthcare.

Lynn Chadd had a longstanding, successful practice based in Leavenworth, WA. She was eyeing an expansion and eventual relocation to Poulsbo, WA (now complete) and wanted a rebrand to guide this growth and clarify her commitment to the next phase of her practice.

Long an advocate of an integrated approach to healthcare, Lynn sought to combine the best of conventional and alternative medicine to help patients address chronic conditions and hormone imbalances. She wanted a brand that exuded a friendly openness, and an equal dose of calm, professional competence, and Bantam delivered.

Scope of Work

Creative and Art Direction
Logo + Brand Identity
Copywriting
Web Development
Photography
Prepress + Print Supervision

Collaborators

Dzhan Wiley, Photographer
Ben Field, Developer

Bantam led content strategy, copywriting and web development for an expanded, inviting website that spoke directly to key patient groups, provided a concise overview of Lynn Chadd's approach to treatment, and streamlined necessary patient forms in a one-stop shop.

Lynn Chadd serves client demographics that are more oriented to and reliant upon paper. With this goal in mind, the brand was successfully applied to a wide range of stationery, labels and forms, creating a warm, cohesive tone.