Viva Tierra

A vibrant product line that is Organic to the Core.

Viva Tierra Organic, Inc is an industry leader with deep organic roots. They sought an overhaul and expansion of existing pouch packages for apples and pears, as well as a coordinated master carton and consumer package for their new ginger line.

Part of the impetus behind the pouch re-design was to allow heightened focus on their California growers. Bantam designed a vibrant, timeless packaging line that featured custom calligraphy and lush illustration—evoking both traditional produce labels, and a hint of vintage West Coast surf style.

Scope of Work

Creative + Art Direction
Package Design
Illustration
Prepress + Print Supervision
Web Development

Collaborators

Lars Ringsrud, Illustrator
ReadyCycle, Printer
Green Bay Packaging, Printer
Ben Field, Developer

Using calligraphic and illustrated components from the packaging, Bantam developed a product line logo that was featured on Viva Tierra's most recent multi-commodity film label for mesh bags.

Following the development of the Organic to the Core product line, Bantam oversaw a variety of updates to the corporate website we originally developed in 2017, including the addition of Growing Regions linked to each commodity.